LEGO | Master Builder Academy
As Creative Director at The LEGO Group, Jeremy Brazeal had the unique opportunity to join a 5 person business development team responsible for building out a unique product offering for the company. After many ideas the team settled on a concept so core to the LEGO business it was remarkable that it did not exist yet. This innovative product became The LEGO Master Builder Academy. Working closely with LEGO designers we designed a curriculum that taught more complex building techniques as the members “leveled up” through the program. The Master Builder Academy was color coded by level, included large format high quality designer handbooks and a comprehensive digital experience. Jeremy’s team at LEGO CMA was also responsible for the overall creative direction, visual identity, and content creation.
LEGO Master Builder Academy Marketing Website