LEGO | MBA Visual Identity System
LEGO Master Builder Academy Visual Identity System. Every business program, brand, marketing campaign, product offering needs a VIS. The LEGO Master Builder Academy was a premium product offering for The LEGO Group so it needed a look and feel that reflected that. With a color coded level system that was reflected not only in the content, but also the products consistency across all the materials created was crucial. This VIS left no question unanswered.