Coca-Cola | HPP Digital Campaign

The best projects start with a lot of detective work. Pouring through data, making connections and solving the problem. Building out this strategy and campaign began just that way. Using partner data we were able to isolate our key demographics and look in to their shopping carts. We could see what other things they were buying along with specific pack types of Coca-Cola products. Now that we knew what type of food our consumers were pairing with the products we wrote copy told the right story. Then with some Pinterest style photography we brought this concept to life.