Mello Yello | NASCAR| NHRA
The original ask for this project was to string 30 years of race footage together to showcase the long standing relationship between Mello Yello, NASCAR, and the NHRA. This simply was not good enough and needed to be challenged. So, instead we shot some period film with product to match the footage and film quality then centered the story around the Mello Yello can design changes over the years. VAROOOM!