Coke Mini Campaign
When building out the strategy for this campaign we uncovered the fact that consumers who purchased mini cans did because it is small, portable and provides the perfect amount of sugar or caffeine with out committing to a larger portion. They are people on the move and just need a quick kick to keep them going. So, we identified key moments throughout the day that would be a perfect match for the wee-bitty soda. These are SO MINI MOMENTS.