Surge Soda Campaign

So, every once in a while a creative opportunity comes along that reaches in to your soul and shakes your inner teenager to life. The SURGE Soda Campaign was exactly that. The rebirth of a product that was engrained in the counter culture of the 1990’s. We created a campaign and content strategy firmly rooted in the pop culture of today. We avoided upsetting the die-hard fans that helped bring SURGE Soda back and had a lot of fun along the way.